Mr. Gimmick is a little doll with a life of it's own, that's given to a girl for her birthday. The girl's other toys get quickly jealous of the attention given to Mr. Gimmick, and they decide to carry her away to a mystical land. Mr. Gimmick goes after them to bring his owner back. The game Mr. Gimmick is a platform game where you take control of Mr. Gimmick over the course of six levels. You defend yourself by shooting stars that takes a second to form and that are thrown downward and bounces. The inventory you have allows you to store bombs, potions, or fireballs.The game has multiple endings. The easier way is to just run through each levels. Each of the levels has treasures hidden that can be a bit difficult to get, and finding all of these gives access to an extra level.